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Thanks for the shout-out! Another Seth Godin line, related to that one, is "A brand represents a person's willingness to pay MORE for your good or service than comparable options." Giving people a reason to commit to YOU, and YOUR WAY, is a great way to think of it -- what does your story and your writing unlock in someone else that makes them want to PAY MORE (than zero) for it?

Appreciate the bravery. Keep it up.

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